Tech Crunch Reports Pebble Has Been Bought By Fitbit

According to Tech Crunch, Pebble has been purchased by Fitbit for between $34 and $40 million. The smart-watch pioneer was formed in 2009, and raised over $40 million in three rounds of crowdfunding on Kickstarter. The Tech Crunch article further points out that the company has been having financial difficulties, laying off one-quarter of its […]

2016 Net Gain – Facial Biometric Ad Testing

My notes on the Net Gain presentation by Bernie Malinoff and Norman Chang on Facial Biometric in Advertising Research (without asking a single question). There has been limited editing and hence there will be typos. Over 90% of human behaviour is driven by emotions. Emotions in consumer research. Real Eyes Facial Coding: using webcam can […]

2016 Net Gain – Social Insight in Action

The following are notes from Margot Acton and Vanessa Killeen’s Net Gain 2016 presentation: “Social Insight in Action: The Power of Combining Social Media Analysis and Traditional Survey Research”. This post has had limited editing and hence there will be typos. A lot of noise, and challenges for brands to cut through the clutter. P&G […]

2016 Net Gain – When Behavioral Science Turns the Classical Marketing Model on its Head

The following are notes from Alex Hunt’s Net Gain 2016 presentation: “When Behavioral Science Turns the Classical Marketing Model on its Head”. This post has had limited editing and hence there will be typos. Problem with today’s marketing – we are advertising by hitting people over the head with product benefits. However, we think much […]

2016 Net Gain – The New Age of Advertising Research Measurement

The following are notes from Melanie Drouin’s Net Gain 2016 presentation: “The New Age of Advertising Research Measurement”. This post has had limited editing and hence there will be typos. Advertising measurement changing dramatically. People having a hard time figuring out where to spend their money. Digital media keeps growing & changing – over the […]

2016 Net Gain – Reincarnation: The Death and Rebirth of Marketing

The following are notes from John McGarr’s Net Gain 2016 presentation: “Reincarnation: The Death and Rebirth of Marketing”. This post has had limited editing and hence there will be typos. The Death of Marketing? John Hoffmire: “Marketing is increasinlgy seen as a tactical, rather than strategic function in organizations.” But – what about the Dove […]

2016 Netgain – Emotion Analytics Can Predict What People Do and Explain Why They Do It

The following are my notes from the 2016 Net Gain presentation of “Emotion Analytics Can Predict What People Do and Explain Why They Do It”, by Lana Novikova of Heartbeat Ai Technologies Inc.. This has been posted shortly after the end of the presentation, so there has been little editing and hence there will be […]

2016 Net Gain – The Internet of Things

The following are my notes from the 2016 Net Gain presentation of “The Internet of Things”, by Greg Dashwood of Microsoft. This has been posted shortly after the end of the presentation, so there has been little editing and hence there will be typos. IoT isn’t futuristic, it is here and being used by companies […]

2016 MRA CRC – Are You Asking The Right Research Question

The following are my notes from the MRA CRC 2016 Presentation “Are You Asking the Right Research Question?” presented by Doug Field (MSG Networks) and Susan Kresnicka (Troika) Q: What does it mean to be a fan? 2015 Network Anthem Very little game footage Copy is emotional Avoided player callouts Brief network mention Character voice […]

2016 MRA CRC – Mapping the Millennial Path to Purchase

My notes from “The Millennial Path to Purchase” presentation – Brandon Shockley(Plannerzone) and Kelly Bowie (Guardian Life Insurance) Facts: 92M millennials largest generation in US history by 2020 1/3 of population Most educated generation ever Will spend over $200 B annually. The challenge: Deliver millennial insights to internal  stakeholders Method: engage millennials to talk about a sensitive […]

2016 MRA CRC – Stats 2 Story

The following are my notes from the MRA 2016 CRC presentation “Stats 2 Story” by Dave Decelle (Netflix) and Ted Frank (Backstories Studio). As there has been limited editing there will be typos. Presentation ends with lights off and clips from “Moneyball” — good start! Most people loved the movie — it was one big pitch […]